Making it personal
Updated: Feb 5, 2019
Yes, you have to cast a wide net. Yes, coaches know you’re contacting multiple schools. Yes, you will get some form e-mails back. Yes, it is tough to gauge real interest.
But... it is your job to get personal.
This is the single best thing you can do when emailing coaches. Initially, the wide net has to be cast with emails that may not be as personal, but once you hear from schools on any level, it is your job to respond with a short, personal e-mail. Even if you have little interest in that particular school, you may be surprised by what you find out about the program. Here are 10 ways to make an e-mail to a college more personal:
Look at the head coach’s bio on the school’s website to see if there are any connections you may have or any accomplishments you can praise. (Yes, this works.)
Look at the assistant coaches’ backgrounds to find out what they teach and possibly ask them specific questions about their hitting or pitching philosophy, etc.
Find out where their players are from and ask them about where they go to find them.
Look at the conference they’re in and find out which team has done well in recent years and which team they compete with the most every year.
Look for any pictures of their facilities on the website and compliment them (if they are worthy of positive words!).
Follow them on social media and interact with some of the coaches. Check out their team stats and see which areas they excel in. Try to look for a team philosophy that may correspond with their numbers.
Ask them which events they’ll be attending in the summer.
Be direct and ask them what they thought of your video. (There is a right and a wrong way to word this, but college coach feedback is often helpful.)
Check out their camps and ask how they run them (pro-style, scrimmage games, teaching, etc.).
Remember that coaches hear from a lot of players that are interested in their program. The way for you to stand out is to make it about them initially. Once you get to the personal dialogue, you will have a much better chance of getting that clear feedback you desire.
For more information about the College Athlete Advantage Recruiting Program please call Mike Orchard @ 407-489-7509 or email: firstname.lastname@example.org.